At Walser Automotive Group, supporting veterans isn’t a campaign or a one-time recognition. It’s a long-term commitment to building a workplace where military-connected team members can grow, lead, and thrive. That’s why Walser is proud to be recognized as a Beyond the Yellow Ribbon (BTYR) Employer: a designation that signals a deeper level of support for veterans, Guard and Reserve members, military spouses, and military families.
If you’re a veteran exploring civilian career opportunities, here’s what that designation really means and what you can expect from Walser.
Beyond the Yellow Ribbon: More Than A Title
The Beyond the Yellow Ribbon program is a Minnesota-based initiative that connects service members and their families with resources, employers, and community support. When a company becomes BTYR, it’s making a clear commitment to supporting military-connected employees through the full lifecycle of service: before deployment, during deployment, and after they return.
In short: it means you’re not expected to “figure it out” on your own.
Learn more about the Beyond the Yellow Ribbon program here: Minnesota National Guard Beyond the Yellow Ribbon Program
What BTYR Support Looks Like In A Workplace
Veterans bring leadership, accountability, and mission-first thinking to every role they step into. But the transition to civilian employment can still be challenging, especially when it comes to translating military experience into job titles, career paths, and advancement.
As a BTYR Employer, Walser focuses on reducing those barriers by building a workplace where military experience is understood, valued, and supported.
- A Hiring Process That Respects Military Experience
Walser provides hiring teams with tools and training designed to help translate military roles into civilian career opportunities. That means your experience isn’t overlooked simply because your résumé doesn’t use corporate language. We work to recognize what matters most: leadership, discipline, teamwork, problem-solving, and adaptability. - Career Pathways with Long-Term Growth
Many veterans are looking for more than just a job, they’re looking for a career with structure, advancement, and purpose. - Benefits That Support Guard & Reserve Service
One of the biggest differences between a military-friendly workplace and a BTYR Employer is how real the support becomes when service members are called to train or deploy. - A Veteran Community Inside the Company
Transition is easier when you’re not doing it alone. Walser supports veteran employees through internal community-building, including mentorship opportunities and veteran-focused initiatives that help create connection, belonging, and shared support.
Why This Matters for Job Seekers
A lot of companies say they support veterans. A BTYR Employer is expected to prove it through policies, culture, and consistent action. For veterans and military-connected job seekers, this designation is a signal that you’re stepping into a workplace that understands:
- Your service doesn’t end when your uniform comes off
- Your leadership skills matter
- Your career shouldn’t pause because of training or deployment
- Your family support system matters too
Walser believes veterans deserve a workplace that meets them with the same commitment they’ve shown in service. Learn more about our dedication and support of veterans here.
Explore Careers At Walser
If you’re a veteran, Guard/Reserve member, military spouse, or military-connected job seeker looking for your next step, Walser offers career opportunities across Minnesota and beyond. Talk with us and see what being a Beyond the Yellow Ribbon employer is all about.
Explore open roles and learn more at WalserCareers.com
