If you’re a veteran, Guard or Reserve member, military spouse, or military-connected job seeker exploring civilian careers, there’s an opportunity you should know about: Walser’s GI Bill® eligible sales training program. This program gives you a structured path into a full-time sales career — with real training, real income, and the ability to use your GI Bill benefits while you learn.

What Makes This Sales Training Program Different?
At many dealerships, “training” means being shown to a sales floor and told to sink or swim. Walser does it differently. Our Customer Specialist Training Program is a 12-month paid training program that blends:
- Instructor-led learning
- Hands-on dealership experience
- Workshops and self-paced study
Our trainers were once in your shoes. Most started as Customer Specialists themselves and know how to translate your unique skills into sales success.
GI Bill® Eligible Sales Training: Use Your Benefits to Get Paid While You Train
One of the biggest hurdles for veterans entering a new career is financial stability during training. That’s where the GI Bill® eligibility matters. Walser’s accredited program is approved for GI Bill benefits, including federal and Minnesota education benefits, while you work. Using your GI Bill for on-the-job training means your VA benefit can help support you during training, similar to other VA‐approved OJT paths that offer monthly support while you earn.
- Earn While You Learn
You’re paid during your training. - Leverage Your GI Bill
Instead of saving your benefits for college, you can use them right now while transitioning into a meaningful civilian career. - Structured, Supportive Training
This isn’t sink-or-swim. You’ll have guidance, mentoring, and tools to succeed. - A Career Path, Not Just a Job
Walser’s training prepares you for every stage, from Customer Specialist to sales leadership.

Why Automotive Sales? Why Now?
Here’s the part many people don’t know: you don’t need previous sales experience to succeed in automotive sales. Our progressive training program is designed for people of all backgrounds. Whether you’ve sold in uniform, handled logistics, led teams, or thrived under pressure, those skills translate directly to sales success. Dealership sales roles offer:
- Immediate income potential
- Ongoing professional development
- Advancement into leadership and management
- A career you can build long term
Many veterans thrive here because of the mission-oriented mindset and people leadership skills they bring to the table.
Ready to Take the Next Step?
If you’re a veteran or military-connected job seeker curious about a career in automotive sales — Walser wants to talk to you. This training program is designed to give you the skills, confidence, and financial support you need to succeed.
Explore open roles at WalserCareers.com
Questions about GI Bill Eligibility? Contact us at recruiting@walser.com

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information on education benefits is available at the official VA website.
